Apparel, Eco-Packaging, Gives Back, Size-Inclusive, Upcycled, Woman-Owned

Meet Parade. They’re rewriting the American underwear story. In full technicolor. Their world is supersized, saturated, full-spectrum color. When you feel Parade, you’re feeling soft, breathable, and recycled fabrics that are good for your body and the environment. When you hear them, you’ll know they’re donating 1% of their profits to Planned Parenthood across the nation. When you see them, you’re seeing people ranging from XS to 3X, because they know all women are dynamic, free-wheeling, and expressive.

HQ: Brooklyn, New York

Price Range: $

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