Health & Beauty, LGBTQ-Owned, Woman-Owned

Fluide is a mission-driven brand that creates vegan, cruelty-free, and paraben-free beauty products for all skin shades and gender expressions. They believe that makeup is joyful and fun — as well as powerful and transformative — and nobody should be left out. Through providing a platform and amplifying the voices of queer and gender expansive identities and through showcasing queer beauty, they hope to inspire others to create their identities on their own terms, opening up possibilities for everyone’s self-expression.

HQ: Brooklyn, New York

Price Range: $

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