Baabuk loves wool but they aren’t sheep. They march to the beat of their own drummer, never afraid to try something new. That’s how they came to combine comfort and exploration — two concepts that go surprisingly well together and are the heart of everything they do and love. In 2015, with the help of a Kickstarter campaign supported by like-minded folks who wanted something new that was also authentic to the past, they unveiled their slippers that combined a traditional pedigree and modern Swiss design for original products that have just the right amount of the unusual. Two more successful Kickstarter campaigns followed to launch their sneakers and boots. They were blown away by the support and positive response, which included receiving their B-Corp certification in 2016 and an ISPO Gold Winner award in 2017.
HQ: Renens, Vaud, Switzerland
Price Range: $$
