Shop more sustainably with ease.

Sisu is a resource guide for sustainable, diversely-owned shopping.

We provide you with a meticulously curated collection of brands that exemplify sustainability and diversity at every level of their business model — not just in their marketing plan.

Whether you’re in search of cleaning products or luxury gifts, Sisu is here to help you shop without sacrificing your values — or your standards. 

Be intentional with how you spend your money.

Shop smart, shop Sisu.

Sisu (pronounced “see sue”): a uniquely Finnish concept meaning an indescribable, inner determination and resilience.

The name “sisu” holds meaning for us because without it, our shopping habits will never change. It is sisu that fuels our dedication to elevating businesses that are changing the way we shop. Sisu imagines a world in which fast fashion, wasteful supply chains, and inhumane working conditions are a thing of the past.

Meet the Founder

Hi! I’m Sam Jacobson, the creator behind Sisu. Sisu is the resource I wanted, but couldn’t find. I created Sisu to help myself and others shop more diversely and sustainably. Being conscious of our actions and how we spend our money directly supports social and environmental justice.  I hope Sisu provides you the support you need. Thanks for being here!