Gives Back, Health & Beauty, Woman-Owned

Credo’s mission has always been to change their industry for the better. Beauty is one of the least regulated consumer categories. It is legal for companies to use chemicals known to be harmful, or that have never been evaluated for safety. Add to that the materials that are unsustainable or misleading, and there is a lot of opportunity for improvement. Credo’s passion to change business-as-usual led them to define clean, and establish the highest standards in beauty retail. They are dedicated to inclusivity, transparency, and education. (And of course fun. It is still beauty, after all.)

HQ: San Francisco, California

Price Range: $-$$

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