Love is love is love. Happy Pride, friends! We’re excited to share a list of 5 sustainable businesses to support in celebration. We want to ensure you are spending your money and time at businesses that truly support Pride all year round and do not pop up in June with their “rainbow washing” agenda.
Rainbow washing according to Urban Dictionary:”The act of using or adding rainbow colors and/or imagery to advertising, apparel, accessories, landmarks, et cetera, in order to indicate progressive support for LGBTQ equality (and earn consumer credibility)–but with a minimum of effort or pragmatic result.”
How and where we shop matters, and not just during monthly celebrations. We hope this guide helps you shop more mindfully and inclusively all year round. We’re all in this together. Thanks for joining us.